AREA 404

The visionaries behind the UK’s most immersive and theatrical festival present their brand new permanent creative events space in Bristol – and it’s impressive

To launch the space, Boomtown are inviting people to ‘explore the deserted industrial quadrant of AREA 404: an overgrown immersive, dystopia filled with lost souls and the half-living…across a series of events happening in November.

In-Reach were invited down to the Friday night instalment at the warren-like complex – consisting of five rooms across an expansive warehouse/open space/rooftop bar layout – and were quietly stunned by not only the programming & production typically associated with the brand but the vastness of the complex.

‘Explore the deserted industrial quadrant of AREA 404: an overgrown immersive, dystopia filled with lost souls and the half-living…’

The main room played host to the likes of Nadia Rose, Dutty Moonshine Big Band & Dr Meaker – representing the quintessential  ‘live sound’ of the festival. Providing entertainment across the rest of the complex were names including Septabeat Live, Mad Apple Circus, Fracture, Born On Road, & ASBO Disco – as well as immersive performances from some of the festival’s finest dressed characters.

Themed around an explosion at Sector 6’s power plant – all Bang Hai workers have been exposed to huge levels of radiation and the blast has given birth to what is known as The Cloud. Exposure to this terrifying amorphous dust will warp your body and your mind. In lock down, AREA 404 has been in survival mode for a year – and is the only safe refuge for survivors.

Firmly rooted as a creative powerhouse in the UK festival scene, Boomtown has once again managed to go above and beyond their traditional top-level production values & film-like set design – generating endless possibilities & exciting discussion around the next event to be held at the new compound.

Tickets for the launch events sold out in days so if you weren’t one of the lucky ones, keep up to date here to avoid missing out on the next event.